General Description |
This position supports the Public Relations (PR) Director in three essential components for the success of the AST Health System: 1) Public Relations between the health system and the community advocating and integration population health and community needs with provided services. 2) Marketing (including Public/Media Relations) of the Health System’s Strategic Plan and healthcare delivery system product lines supporting its mission, vision, and values; promotes health system’s brand and products; supervises projects, assigns tasks, follows up on work efforts, and ensures deadlines are met. Implements design advertisements and marketing campaigns to reach potential customers. 3) Communications for AST Health System’s strategic communications and messaging via several platforms of media (written, electronic, and multi-media). The primary responsibility is for the support of the program director’s assessment, design, planning, budgeting, implementation, coordination, promotion, delivery, and evaluation of system and community-based healthcare services effectiveness to the community at large. As directed by supervisor, acts as liaison with outside vendors and management. This is accomplished through collaboration and coordination with various members and entities of the community such as the health system leadership, the tribe, and local serviced communities. Focus is also with service area employees and personnel of other grant programs that have health system integration and overlap including community partners (tribal and non-tribal). It is imperative that this position develops and maintains strong inter-personable relationships with a myriad of people as it represents the AST and the AST Health System in the surrounding communities as part of the image/branding efforts. Supports implementation of services focused upon identified primary areas of health concerns including the community needs assessment (C.N.A). C.N.A is maintained, updated, and monitored for currency in service development and delivery satisfaction. The employee must successfully collaborate with department staff, other internal departments, and other system stakeholders to identify opportunities to improve the level and quality of healthcare services available the community; effective liaison with Patient Advocate, Compliance Officer, and Multi-Site Clinical Administrator are crucial to this position as a PR team effort. The position requires the ability to analyze and report data and present solutions to identified problems with regard to access to and delivery of world-class, quality healthcare services. The position involves advocacy for the positions held of interest to the AST Health System on issues affecting health policy and delivery of care. Involved in planning, organizing, coordinating, and advertising outreach program schedules dates, space needs, food and staffing; arranges supplies, room and staffing as needed for events/activities including multi-media. Receives request(s) for event(s) and assesses for participation; ascertains and secures needed staffing, supplies, space and promotional requirements including promotional materials; may direct activities during event. This position assists in the strategic direction and guidance for implementation of marketing plans, incorporate employee engagement and motivation, and revenue increase. It will provide direction for marketing extraordinary health care for the Native American communities and exceptional working environment for health care staff. Responsible for planning, directing, and implementing, under strict oversight of the PR Director, strategies and services related to maintaining or improving positive community and media relations and improving market share. Plans, organizes and directs implementation of strategic communication of the health system’s strategic plan and implementing health policies within strict adherence to the guidance and oversight of the executive director and health board, including tracking of budgeted time and dollars of these communities marketing and outreach programs. Position primary location is flexible, and duties require presence at either Shawnee Clinic or Little Axe Health Center, but responsibility is system-wide. |
Responsibilities |
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Education Requirements and Qualifications |
Native American Preference/EEO/Drug Free/Smoke Free Workplace
Knowledge, Skills, and Abilities
Qualifications
Certificates and Licenses
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