Public Relations Specialist

This position is currently open.





Reports To: 

Public Relations Director

Type of Position: 

Regular Full Time


AST Shawnee Clinic / 2029 S. Gordon Cooper Dr. / Shawnee, OK 74801

General Description

This position supports the Public Relations (PR) Director in three essential components for the success of the AST Health System: 1) Public Relations between the health system and the community advocating and integration population health and community needs with provided services.  2) Marketing (including Public/Media Relations) of the Health System’s Strategic Plan and healthcare delivery system product lines supporting its mission, vision, and values; promotes health system’s brand and products; supervises projects, assigns tasks, follows up on work efforts, and ensures deadlines are met. Implements design advertisements and marketing campaigns to reach potential customers. 3) Communications for AST Health System’s strategic communications and messaging via several platforms of media (written, electronic, and multi-media). The primary responsibility is for the support of the program director’s assessment, design, planning, budgeting, implementation, coordination, promotion, delivery, and evaluation of system and community-based healthcare services effectiveness to the community at large. As directed by supervisor, acts as liaison with outside vendors and management. This is accomplished through collaboration and coordination with various members and entities of the community such as the health system leadership, the tribe, and local serviced communities.  Focus is also with service area employees and personnel of other grant programs that have health system integration and overlap including community partners (tribal and non-tribal).  It is imperative that this position develops and maintains strong inter-personable relationships with a myriad of people as it represents the AST and the AST Health System in the surrounding communities as part of the image/branding efforts. Supports implementation of services focused upon identified primary areas of health concerns including the community needs assessment (C.N.A). C.N.A is maintained, updated, and monitored for currency in service development and delivery satisfaction. The employee must successfully collaborate with department staff, other internal departments, and other system stakeholders to identify opportunities to improve the level and quality of healthcare services available the community; effective liaison with Patient Advocate, Compliance Officer, and Multi-Site Clinical Administrator are crucial to this position as a PR team effort. The position requires the ability to analyze and report data and present solutions to identified problems with regard to access to and delivery of world-class, quality healthcare services. The position involves advocacy for the positions held of interest to the AST Health System on issues affecting health policy and delivery of care.  Involved in planning, organizing, coordinating, and advertising outreach program schedules dates, space needs, food and staffing; arranges supplies, room and staffing as needed for events/activities including multi-media. Receives request(s) for event(s) and assesses for participation; ascertains and secures needed staffing, supplies, space and promotional requirements including promotional materials; may direct activities during event.  This position assists in the strategic direction and guidance for implementation of marketing plans, incorporate employee engagement and motivation, and revenue increase. It will provide direction for marketing extraordinary health care for the Native American communities and exceptional working environment for health care staff.  Responsible for planning, directing, and implementing, under strict oversight of the PR Director, strategies and services related to maintaining or improving positive community and media relations and improving market share.  Plans, organizes and directs implementation of strategic communication of the health system’s strategic plan and implementing health policies within strict adherence to the guidance and oversight of the executive director and health board, including tracking of budgeted time and dollars of these communities marketing and outreach programs. Position primary location is flexible, and duties require presence at either Shawnee Clinic or Little Axe Health Center, but responsibility is system-wide.


  • Motivate and plan employee activities to increase employee morale; may chair morale committee.
  • Responsible for planning all aspects of the health program’s meetings and events under direction and guidance of supervisor and with support of executive staff. This includes holiday events, customer appreciation events, and employee appreciation events.
  • Assist Director with the Patient Family Advisory Council (PFAC) and the Patient Experience Program.
  • To be solution oriented and work well in a team environment.
  • Work with IT to develop reports necessary to ensure objectives/measures are being met.
  • Assists with performing follow-up evaluations of data and organizational performance to ensure consistent improvement.
  • Supports the organization's reporting of patient care benchmarks and measurements to federal and state authorities.
  • Supports documentation of minutes at all related meetings.
  • Involved in working with others regarding patient satisfaction/complaint issues.
  • High degree of independence, flexibility, initiative and commitment.
  • Must possess skills in computers, decision making, problem solving, communication, multitasking, analytical expertise, and confidentiality.
  • Demonstrated awareness and value of cultural competence with the Native American Community.
  • Participates in the execution of all ongoing web development initiatives including evaluation of web content management consistent with strategic plan and care delivery; maintains Facebook and other media obligations.
  • Leverages knowledge of industry competition to determine product positioning, differentiation, trends, and innovation.
  • Maintains relationships with and manage outside agencies for promotional awareness in a positive manner.
  • Proactively communicate the flow of activities to the affected parties (both internal and external) in support of marketing objective.
  • Works closely with tribal resources, including outside graphics team, to create marketing collateral.
  • Complete coordination of company attendance to medical trade shows, job fairs, and conventions with the different departments within the health programs; may represent health system leadership at policy events.
  • Must be able to maintain a positive and motivated attitude in a creative manner.
  • Must complete and submit a written report regarding the activities attended or organized monthly to director.
  • Exceptional project management skills.
  • Outstanding communication skills with strong sense of initiative to carry out set marketing plan in support of attaining the mission, goals, and values of the strategic plan.
  • Involved in working with others regarding patient satisfaction/complaint issues, tracking, reporting, and responding.
  • Other duties as assigned.
  • Physical Requirements:
  • Sedentary work
  • Computer usage, sitting, walking, bending/stooping, climbing stairs, kneeling/squatting, reaching, twisting

Education Requirements and Qualifications

Native American Preference/EEO/Drug Free/Smoke Free Workplace
Knowledge, Skills, and Abilities
  • Minimum 2 years experience of successful community organizing, public outreach and marketing and/or strategic communications.
  • Demonstrated ability to work with a wide range of partners and diverse populations, including the corporate sector, community advocates, faith based communities, community groups, seniors, students, elected officials, and various state and federal government agency staff.
  • Demonstrate consistent group facilitation and public speaking skills.
  • Understanding of marketing principles and practices and ability to implement creative, low-cost, grassroots strategies.
  • Experience supervising volunteers.
  • Advocate for public health, social equity and community sustainability.
  • Self-directed; excellent organizational skills and ability to manage multiple projects and priorities.
  • Must be able to follow all instructions, written and oral.
  • Must be discreet and be able to maintain the confidentiality of information. 
  • Strong interpersonal skills with experience providing complex administrative support with tact and diplomacy. 
  • Associates Degree or substantial experience in health public relations; a Bachelor’s degree in Public Relations, Business, or a Health Care related field preferred. 
  • 2+ years’ experience working in Tribal health systems and/or Indian Health Services preferred
Certificates and Licenses
  • Must have a valid Oklahoma Driver License.
  • Must be able to pass background check.

Posted Date: 

3 weeks 4 days ago

Closing Date: 

Monday, June 8, 2020